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The list of car companies looking askance at Apple’s newly release, all-encompassing version of CarPlay is growing longer.

In an interview on Decoder, Ford CEO Jim Farley said he is taking a wait-and-see approach about whether to authorize Apple CarPlay Ultra in Ford’s vehicles. After years of teasing, Apple launched the CarPlay Ultra earlier this year in several models from Aston Martin, with Porsche expected to come next. The upgraded phone mirroring system is designed to deliver greater integration with the vehicle, offering not only the ability to have CarPlay on multiple screens at once but also the option to adjust things like climate controls and drive mode settings from within the CarPlay interface. 

But since its launch, Apple has yet to announce any additional automakers beyond Aston Martin and Porsche. That delay could be the result of companies, many of which are attempting their own software modernizations, expressing concerns about Apple’s desires to take over all the functions inside the vehicle. Mercedes-Benz CEO Ola Källenius said as much on his episode of Decoder last year. And now its Farley’s turn, who admitted he wasn’t that impressed with the first iteration of CarPlay Ultra.

“We don’t like the execution in round one of Ultra, but we’re very committed to Apple,” Farley told Wall Street Journal columnist and Decoder guest host Joanna Stern. “I’ve talked to Tim many times about this.”

Ford isn’t saying no to Apple, Farley said, it just wants some clarity about how CarPlay Ultra will interact with some of the core vehicle functions, including advanced features like hands-free driver assist.

“How far do you want the Apple brand to go?” he asked “Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?”

Farley noted that Ford Pro commercial customers can currently use the automaker’s enterprise software to track fleet vehicle locations and limit things like driver access or speeds. He said he wouldn’t want Apple to have control over similar vehicle functions through CarPlay Ultra.

“Is Apple going to want to do that?” he said. “If Apple wants to do that, I think we’re going to have a tough time with that, because then the digital experience gets really messy.”

Farley said that Ford is still committed to consumer choice, meaning he has no plans to limit access to CarPlay or Android Auto now or in the future. Indeed, the company’s new Digital Experience was designed to enhance the phone mirroring experience by allowing customers, for example, to maximize CarPlay to fit the entire screen.

Other automakers have taken a different tactic. General Motors made the controversial decision last year to block access to phone projection services in its electric vehicle lineup, arguing it could provide a better software experience for its customers. But customers have overwhelming said they prefer the digital experience on their phone to the one offered in their car. And Farley said Ford wants to honor that by not throwing up any unnecessary barriers between customers and their preferred digital experience.

“We don’t think we should restrict that to make money off the customers,” he said. “We don’t want it to be a hassle. We don’t think we can design an experience that’s going to displace your phone. And yet, at the same time, whether it’s automated systems or the way a trip gets planned, there are things that Ford is working on to add on top of that digital experience of Google and CarPlay that will make it even better.”

 The list of car companies looking askance at Apple’s newly release, all-encompassing version of CarPlay is growing longer. In an interview on Decoder, Ford CEO Jim Farley said he is taking a wait-and-see approach about whether to authorize Apple CarPlay Ultra in Ford’s vehicles. After years of teasing, Apple launched the CarPlay Ultra earlier this Apple, Cars, Decoder, Ford, Podcasts, Tech, Transportation 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/