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Amazon has agreed to pay $2.5 billion to settle a lawsuit from the Federal Trade Commission, which claimed it tricked millions of customers into subscribing to Prime and made it hard to cancel.
Under the agreement, Amazon will pay a $1 billion civil penalty, along with $1.5 billion that it will pay back to an estimated 35 million customers impacted by the company’s “deceptive” sign-up process. Amazon must also stop its “unlawful enrollment and cancellation practices” for Prime.
A jury was originally set to decide the outcome of a lawsuit during a trial in Seattle, but now that’s been cut short by the settlement. The FTC originally filed its lawsuit against Amazon in 2023, accusing it of using “dark patterns” to deceive people into signing up for Prime. The agency also alleged that Amazon made it “exceedingly difficult” for customers to cancel their Prime memberships by having them go through unnecessary steps.
Now, the FTC will require Amazon to change its Prime signup process by having a “clear and conspicuous button” for customers to decline a Prime subscription. That means Amazon can no longer show customers a button that says, “No, I don’t want Free Shipping” to decline a Prime subscription.
“The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into enrolling in Prime, and then made it exceedingly hard for consumers to end their subscription,” FTC Chairman Andrew Ferguson said in a statement.
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Amazon has agreed to pay $2.5 billion to settle a lawsuit from the Federal Trade Commission, which claimed it tricked millions of customers into subscribing to Prime and made it hard to cancel. Under the agreement, Amazon will pay a $1 billion civil penalty, along with $1.5 billion that it will pay back to an Amazon, Law, News, Policy, Tech 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/