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New analysis of basketball players and games is coming to NBA fans live and online this 2025–2026 season thanks to Amazon Web Services’ AI and some seriously detailed movement tracking. The new stats come as part of the rollout of a new basketball intelligence platform called “NBA Inside the Game.” Fans will get more granular player metrics, like tracking individual defenders during an offensive play or quantifying how hard each shot was for a player to take.
The new tech will track 29 body parts of each player as they move across the court — although which specific body parts and exactly how they will be tracked, AWS did not say. The movements will feed into the AI system to deliver stats that “capture previously unmeasured aspects of basketball,” the company says.
Ballers can now be analyzed not just by whether or not they made the shot but by the difficulty of their attempted shots. Another stat, called the Expected Field Goal Percentage, can predict the odds of their making that shot by factoring in metrics like the orientation and pose of the shooter and the positions of the defenders, among other details.
Another new stat called Gravity is meant to quantify the “advantage” individual players bring on the court. In practice, this means tracking the movement of players and their defenders with and without the ball to analyze how closely they are being guarded and how their movements make advantageous space on the court for teammates. Another new insight promised by AWS is a set of stats focused entirely on the defenders, called the Defensive Score Box, which will break down typical stats such as rebounds or blocks by the defensive players for that play.
And if detailed game statistics aren’t enough, diehard fans can search NBA footage at the level of individual plays with a new tool called Play Finder housed alongside the new statistics on NBA Inside the Game.
Fans will see the new stats on live NBA game broadcasts as well as the NBA app and website. Live analytics are not new to the NBA or other major leagues in sports. The NFL and MLB both use Sony’s Hawk-Eye cameras to track plays, pucks, and baseballs during games. Wimbledon’s decision to use the Hawk-Eye line-calling system to make calls on tennis balls shocked staid tennis fans.
It’s not the first NBA and Amazon partnership. In 2024, the two struck an 11-year media rights deal to stream 66 regular-season NBA games per year on Prime Video. The first game comes to Prime on October 24th. The new deal also made AWS the official cloud and cloud AI partner for the NBA and its affiliate leagues, including the WNBA.
New analysis of basketball players and games is coming to NBA fans live and online this 2025–2026 season thanks to Amazon Web Services’ AI and some seriously detailed movement tracking. The new stats come as part of the rollout of a new basketball intelligence platform called “NBA Inside the Game.” Fans will get more granular AI, News, Tech 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/