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Thanks to a deal struck by Zillow and Redfin in February, renters have had fewer options for browsing apartment listings, and they might not have even realized it. Now the Federal Trade Commission (FTC) is suing the companies alleging that their partnership violates antitrust laws calling it, “an illegal agreement to dismantle Redfin as a competitor.”
Zillow (which runs Trulia, HotPads, and StreetEasy) entered into a partnership in which it paid Redfin (which runs Rent.com and ApartmentGuide) to syndicate its ads for rentals. That means whether you were going to Zillow, Trulia, or Rent.com, you were seeing many of the exact same listings.
As part of that deal, Redfin also agreed to end its existing contracts with advertising customers, transfer them to Zillow and, according to the FTC complaint, not compete with Zillow for multifamily property listings for up to nine years. In a press release announcing the lawsuit the FTC’s Director of the Bureau of Competition said that, “paying off a competitor to stop competing against you is a violation of federal antitrust laws.”
The FTC further alleges that as part of this deal Redfin laid off hundreds of workers, then helped Zillow cherry pick the ones it wanted. Effectively, it sounds like the FTC is accusing Zillow of acquiring part of Redfin’s business, but hiding behind the guise of a “partnership” to try and avoid regulatory scrutiny.
Between its own listing sites, Redfin’s and Realtor.com (which Zillow entered a partnership with in 2024) Zillow effectively controls the vast majority of rental listings online when it comes to larger apartment complexes. This could drive up costs for landlords looking to list their apartments on these sites and make it harder for renters to find properties outside of Zillow’s network of advertisers. Zillow had not responded to a request for comment at the time of publication.
Thanks to a deal struck by Zillow and Redfin in February, renters have had fewer options for browsing apartment listings, and they might not have even realized it. Now the Federal Trade Commission (FTC) is suing the companies alleging that their partnership violates antitrust laws calling it, “an illegal agreement to dismantle Redfin as a Antitrust, News, Policy, Tech 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/