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The Porsche Cayenne Electric won’t make its official debut until later this year. But in the meantime, the sports car maker is offering a hint of what’s to come with a detailed look at the new EV’s interior, including a curved OLED display that I think I can safely say is unique in the automotive world today.

Porsche is calling it the Flow Display, a vertically installed screen that curves toward the bottom. It is both the largest screen ever to be featured in a Porsche and also the most unique. It will run on Porsche’s all new operating system, which the automaker claims will “flow” harmoniously throughout the vehicle’s interior.

You can see how the screen functions move up and down the curved display in this TikTok from Autogefüehl.

“Our goal was to combine quintessential Cayenne characteristics and the newly developed display surfaces with the features of the new ‘Porsche Digital Interaction’ into a harmonious overall package,” Markus Auerbach, director of interior design at Style Porsche, said in a press release. “One that’s innovative, forward-thinking and meticulously thought through down to the finest detail.”

Porsche isn’t revealing the measurements of the screen, most likely because the bend makes it difficult. (Electrek says it spans nearly 42 inches.) But the new Cayenne will also have a 14.25-inch instrument cluster, a heads-up display, and an optional 14.9-inch passenger screen for video streaming and app control functions.

In some sense, we knew this was coming. As far back as 2023, Porsche’s chair of the executive board, Oliver Blume (who also serves as Volkswagen Group’s CEO), was promising a “completely new experience” in the interior of the sports car maker’s new EV lineup. Porsche is now delivering on that promise, while also striking a new one: the wholesale “reinvention” of the interior experience. (As my colleague Marina Galperina rightfully asks, why must everything be an “experience” these days? Other automakers are also guilty of overusing this term.)

To be sure, Porsche had to go big with the Cayenne. The all-new Macan crossover EV has been a big winner, despite Porsche logging an overall drop in sales in the first half of the year. But while its gas car sales have dropped, its EV and plug-in hybrid vehicles have been on a winning streak, up 14.5 percent in the first half of the year compared to the same period in 2024.

The new Flow Display could certainly give the new Cayenne a boost when it goes on sale next year. But it could also make it a tough sell with anyone experiencing screen fatigue, who maybe desire more buttons and tactile controls. Surveys routinely show that car shoppers are over the Tesla-inspired minimalism of the modern interior and are ready to bring back physical buttons.

Porsche claims the new Cayenne prioritizes driver engagement with a new AI-powered voice assistant, as well as a compliment of physical buttons for HVAC, volume control, and window defroster. The voice assistant can “reliably” understand complex instructions and spontaneous follow-up questions without repeating the activation word. The voice assistant controls climate, seat heating, and ambient lighting, while also recognizing addresses, points of interest, and traffic information.

Considering Porsche is on tap to receive Apple’s newly immersive CarPlay Ultra, one wonders how phone mirroring will work with this massive curved display. The current iteration of CarPlay seems to work fine on the Flow Display, as shown in Autogefüehl’s TikTok. We’ll have to wait and see how its more deeply integrated successor does with the bend.

Porsche joins Mercedes-Benz and BMW in trying to reinvent the interior experience in order to better compete with the influx of high-tech Chinese EVs. Other brands, like Sony and Honda’s Afeela, are putting media, video streaming, and gaming at the center of their marketing pitch to customers, which is in anticipation of autonomous driving eventually making the need to pay attention to the road obsolete.

 The Porsche Cayenne Electric won’t make its official debut until later this year. But in the meantime, the sports car maker is offering a hint of what’s to come with a detailed look at the new EV’s interior, including a curved OLED display that I think I can safely say is unique in the automotive Cars, Electric Cars, News, Porsche, Transportation 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/