폰테크 달인 What’s going on with this Instagram promotion? 

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The Ring
is a fantastic horror film that still gives me the chills. I can easily recall the movie’s iconic poster, which features a white ring on a black background and a creepy title font — I didn’t see the movie until years after it first released, but even the thought of it frightened me. So I’m very confused as to why Instagram picked a similar vibe for the debut of Instagram Rings, a new “award” that’s intended to celebrate creators and creativity.

Instagram has assembled a panel of judges, which includes Spike Lee, Marc Jacobs, Marques Brownlee, and, uh, Instagram head Adam Mosseri, to “nominate their favorite creators and vote for who they think deserves a spot on the final list.” The creators that win get a real, physical ring, and on their Instagram profile, they’ll get a special golden ring that appears around their profile picture, will be able to customize their profile backdrop color, and can “put their own twist” on the like button, according to Meta. The first winners will be announced “soon.” (A promotional video includes an October 16th date without context, so I’m presuming that’s when they’ll be revealed).

But there are still a lot of questions about the awards themselves. What is the criteria for the award? How many people will be honored? Is this a one-time thing, or something Instagram plans to do on a regular basis? How long will creators keep the perks on their profiles? Meta says the award celebrates “those who aren’t afraid to take creative chances and do it their way.” What does that even mean? It’s weird that Meta isn’t spelling any of this out.

And the promotional art for Instagram Rings is perhaps the strangest part of all, because it seems to be very inspired by The Ring for a reason that I can’t figure out except for the fact that they both involve rings. Like this banner artwork:

And this image of the judges:

And this official video about Rings:

Look, I know I might be caring about these similarities too much. But The Ring has a way of sticking with you that makes this Instagram campaign stand out for reasons that it probably shouldn’t.

 The Ring is a fantastic horror film that still gives me the chills. I can easily recall the movie’s iconic poster, which features a white ring on a black background and a creepy title font — I didn’t see the movie until years after it first released, but even the thought of it frightened me. Entertainment, Film, Instagram, Meta, News, Tech 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/