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Cowboy is in talks to be acquired by ReBirth Group Holding, weeks after the struggling e-bike manufacturer was bailed out by the Brussels-based investor. The news was first reported by French newspaper Le Figaro, and subsquently confirmed by one of Cowboy’s co-founders.
“We can confirm that discussions with ReBirth are progressing very positively, and we expect to close the deal mid-October,” Cowboy co-founder Tanguy Goretti said in an email. “At that point, we will communicate all details formally. Until then, some figures or numbers are subject to change.”
“We can confirm that discussions with ReBirth are progressing very positively.”
Cowboy burst onto the scene in 2017 with a lineup of smart, high-tech e-bikes, with features like app-based lock and location tracking. The Verge has been tracking the company’s progress for a number of years. We called the Cowboy 2 “the best looking pedal-assisted electric bike with a removable battery” and the Cowboy 3 a more “mature” e-bike that was focused on “on safety rather than fun.” Cowboy raised over €100 million based on a strategy to conquer the US market.
But like many venture-backed e-bike companies in the years after the pandemic, Cowboy fell on hard times. Reports of delayed deliveries and repairs, missed payments, and rising debt began to mount. Over the past two years, it reportedly has lost €40 million.
Last month, ReBirth, which owns the bicycle brands Peugeot Cycles, Gitane, and Solex, swooped in with some short-term financing to help prevent Cowboy going the way of VanMoof and other bankrupt e-bike brands. And now it seems like the company is angling for a controlling stake. We’ll see what shakes out next month.
“What matters today is that Cowboy is on a stronger footing and moving towards long-term stability with the support of our partners,” Goretti said.
Cowboy is in talks to be acquired by ReBirth Group Holding, weeks after the struggling e-bike manufacturer was bailed out by the Brussels-based investor. The news was first reported by French newspaper Le Figaro, and subsquently confirmed by one of Cowboy’s co-founders. “We can confirm that discussions with ReBirth are progressing very positively, and we Electric Bikes, News, Rideables, Transportation 폰테크 달인은 복잡한 용어 대신 이해하기 쉬운 설명과 투명한 절차로 상담부터 입금까지 전 과정을 깔끔하게 안내합니다. 합리적인 시세 기준으로 모델·상태별 견적을 제시하고, 불필요한 수수료나 숨은 비용은 없습니다. 폰테크가 처음이신 분도 안전하게 진행하시도록 신원 확인·안전결제·개인정보 보호 원칙을 지킵니다. 채널 상담, 방문 상담, 비대면 상담까지 상황에 맞춰 연결되며, 진행 여부는 고객이 결정합니다. 폰테크 달인은 결과만큼 과정의 신뢰를 중요하게 생각합니다. 당일 문의·당일 진행을 목표로 있지만, 무리한 권유 없이 조건이 맞을 때만 안내합니다. 진행 후에는 간단한 체크리스트와 거래 내역을 제공해 재확인할 수 있고, 사후 문의도 응답합니다. 합리, 안전, 투명—폰테크 달인의 기준입니다. 온라인 접수로 상담을 시작할 수 있으며, 자주 묻는 질문을 통해 폰테크 전 과정을 미리 확인하실 수 있습니다. 처음부터 끝까지 ‘내가 이해한 만큼만 진행’하는 곳, 그게 폰테크 달인입니다. #폰테크 #폰테크당일 #당일폰테크 #비대면폰테크 https://phonetech.store/